Marketing on youtube.com is one of the fastest growing methods of online marketing being put to use by more and more website owners. And as YouTube’s popularity continues to increase daily, using YouTube as a method of free traffic generation for your site, is a practical necessity and sure recipe for success.
When creating your video, be sure that you take QUALITY into account. In other words, choose top-notch music, record your voice well, and use images (whether motion or still visuals) that complement the message that you want to convey to your viewers. For the online entrepreneur (the web site owner seeking to make money online), the purpose of your YouTube video is to bring revenue generating traffic to your site. With that in mind, there are three vital elements to include in every video that you place on YouTube.
(1) Make sure that the viewer understands exactly what you are offering.
(2) Where are YOU and how do they find you?
(3) A call to action
Finally, YouTube will limit your video to ten minutes in duration. But that doesn’t mean you have to make your video the maximum length. Often the most effective commercial website videos are short, sweet and to the point. To keep the attention of your viewer, your promotional message should be conveyed in only a few short minutes. The ideal length is the amount of time it takes to get your message across and get people to follow through on your call to action.