Really, there is absolutely nothing technical about traffic. On a basic level, it.s just the flow of people to and from your website. Of course, that alone is of completely crucial importance because your traffic, as a marketer, will also be your potential customers.
Needless to say, you want as much traffic as possible for this very reason. Unfortunately, at this juncture many people start to encounter some problems because in order to get traffic, you cannot just sit back once you have a website up. No, there must be promotion through at least one avenue, although more is always welcome.
On top of that, merely having a constant flow of people visiting your website is not necessarily going to do you a lot of good. For best effect, the traffic that you need to harness must be as targeted as possible.
Summing it up: What you want, and what you need to succeed in any internet marketing venture are sources of targeted traffic.