Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking – maybe because the costs are too prohibitive or because they don’t have ‘worthy’ news?
Many people think that a press release can only be written and submitted by a PR professional. In fact anyone can write a release for their business or website and publish to get attention.
That’s not to say that this replaces the role of the PR consultant at all. Where the professional really adds value is to get your business in personal contact with the media. This can only be done effectively with the consultant’s contacts in your specific business area, but of course there is a price for that.
I have written this with the smaller business in mind that doesn’t necessarily have the wallet to fund large PR campaigns, but would like to see the benefits of attention and improvements in traffic to their business, that an online release provides.