Learn How to Ask Your Interviewee in Your Podcast!
Podcasting allows you to promote content to your customer base in a way that is truly unique. How? Podcasts are considered “push” content. Because they are in audio format, they are available to your customers at whenever and wherever they want to consume it.
Unlike video, which requires a user to be visually engaged, or text, which requires reading, podcasts are portable and allow your audience to listen as they perform other tasks. This also makes the content “on demand.”
Your podcasts allow you to highlight your expertise, and illustrate why your products or services are the best. It can all be accomplished without doing any traditional marketing. How?
Your customers face thousands of ads every day. You can reach them without advertising by giving them quality content in the form of podcasts. Because podcasts are versatile, you can produce varied types of content for your audience, and you do it in your own words, using your own unique voice.
You are essentially having a conversation with your listeners. They can hear you interview experts, cover the latest industry news, or give them how-to lessons on improving their lives or businesses.