You’re listening to Terry Telford and today we’re extremely lucky to have none other than Jay Conrad Levinson on the call. Just in case you haven’t heard of Jay Conrad Levinson, he is the father of Guerrilla Marketing and he is a true marketing legend. He is a real veteran of the marketing and advertising industry. He’s worked with two of the world’s greatest advertising agencies. He’s been with Jay Walter Thompson and Leo Burnett. He is the real deal. This is no smoke and mirrors; this guy is for real.
If you’ve been out there and you.ve read Guerrilla Marketing or you’ve read one of the other 31 books that he has in that series, you know that his stuff works. This is a guy where you can read his book and apply what he says – this is not theory; this is the real stuff.