This ebook has nothing to do with tattoos or cattle irons.
And although we could draw some interesting parallels, we’ll keep things focused on helping you brand yourself online. Personal branding is not just a fad or buzz word on the interwebs. It is business. Big business. And it is the future. Period.
Business has always been about products and service. But now, more than ever before, it is about branding. And not just the branding of multinational companies. But people. It’s personal now. People like Apple the company, but they also want to know about Steve Jobs its founder. People like Nike, but they need a person to properly represent the brand, e.g. Michael Jordan or Tiger Woods.
