There’s no denying that Social Networking is big and it’s only going to get bigger. Social Networking is all about people connecting with people, and the Social Web Applications are the tools they’re using to do it.
Social Marketing is when you apply these same tools to build your brand, expand your web network and promote your business. This eBook was originally written for ‘photographers’ but the Social Websites offer fantastic opportunities that can be used by any online business, so we decided to write this special edition for ‘everyone’.
You’ve probably heard of a lot of these social web applications … Blogs, Facebook, YouTube, MySpace, Digg, Squidoo … and a whole lot more. There are literally hundreds of them, and each of them offer a different means of communicating with your audience.
