Maximize Your Marketing Effort Using the Content Branding and Monetization Templates!
Every week you write, post, and share content. From blog posts to tweets, from reports and downloads to email messages, you’re communicating with your audience, leads, and customers. You’re sharing a message.
If that message is consistent, then people start to develop trust and expectations. They learn who you are and what you are able to provide them. If your message is inconsistent, then your audience is left confused and unsure of who you are and where you stand.
This confusion generally leads to them leaving your fold, or never entering it in the first place. If you want to attract customers and keep them, your message has to be consistent from message to message and across your content channels.
In short, you have to have a brand and that brand has to be communicated clearly and effectively in every piece of content that you share.
The process of creating a unique name, message and image in a consumer’s mind. The goal is to differentiate yourself from others in the market and to attract and retain customers. There are actually many elements that go into a brand and many ways to communicate your brand.
